The logo as a whole, consists of two basic elements - a symbol and a logotype. These elements can have different relative positions and scales and thus create a variable application system for different conditions and purposes.

The symbol and logotype are primarily used together but can also be used separately under the conditions described later in this manual.

In some occasions it is allowed to use logotype and symbol separately while following these basic rules. We always take into consideration the whole format area. We should include both (symbol and logotype) in the space of an application. If we find the application format significantly horizontal or vertical, we can use the symbol as a graphical element and even let it bleed out of format (in that case we prefer to bleed from right side of the format). We can even swap the scales of the elements and make logotype dominant while symbol is just a smaller mark placed top right from the logotype.

The strong green colour gives our visual identity positive energy and underlines our focus on sustainability and the environment. The main colour is complemented with shades of grey.

The colour specifications below are binding and their change represents a completely undesirable interference with the visual identity of our company. In the basic variant of the logo, we also use colour gradients.

Thanks to the use of colour gradients, the logo acquires depth and appears three-dimensional. Variants of the logo with gradients are the basic and preferred form, which we use wherever it is technically possible (online and in classic digital and offset printing).

Where the technology does not allow reproduction (display, print) the gradient, it is permissible to replace the basic logo with a variant without a gradient. Such as making a logo from 3D material, embossing, flexographic printing or printing the logo below the recommended minimum size (e.g. sponsor strips) for example. For black variants of the logo with a gradient, we work with a grey scale to achieve a sufficient contrast of the black shadow in the gradient.

Our brand is original, we care about our brand, how it represents our company, and we want it to be used as intended.

In the basic variant, the logotype is located inside the symbol space. We use this solution wherever possible. Only if, from the point of view of legibility or application restrictions, the placement is impossible or obviously inappropriate, is it permissible to use secondary variants of the logo.

This variant is intended only for applications that do not allow the use of the basic variant of the brand. Here, the logotype is placed directly below the symbol, and thus allows the application of the logo even if there is insufficient space for the basic variant of the logo.

This variant is intended only for applications that do not allow the use of the basic variant of the logo. Here, the logotype is placed directly next to the symbol, and thus allows the application of the logo even if there is insufficient space for the basic variant of the logo.

The buffer zone is the minimum distance of the logo to other objects in the layout. If we place the logo in an imaginary rectangle, this distance is equal to twice the thickness of the line of the "gn" symbol. In case of logotype we consider it to be the width and height of the letter "a". The buffer zone set in this way applies to all logo variants.

The minimum size allowed for the full variant of the logo in print is 15 mm vertically. In a digital environment, this size is 70 px vertically. The symbol itself allows printing from 10 mm vertically and digital display from 25 px. The minimum size of the vertical variant of the logo is 15 mm / 70 px and the horizontal variant is then 7 mm / 35 px.

Supplemental to the company’s chosen Fieldwork font, we also have an additional font for the presentation of the brand in the online space: Nunito Sans (Google Fonts) freely available and is intended primarily for small and paragraph texts, as it has excellent readability on screens.

Segoe UI as a substitution font is intended for internal and utility publications only. This font is default in Windows libraries, ensuring trouble-free use without the need for font installation.

The text and font sizes structured in this way apply to all types of layout; not only for presentable advertorial content, but also for internally processed texts.

In the case of internal texts, such as a letter on letterhead, of course, the Fieldwork font can be replaced by an alternative font (Segoe UI), but all other specifications remain unchanged; maintenance of the buffer zone, font size and text alignment on the banner.

Reliability, safety and respect are the cornerstones of our business. With our new brand, we give these words real meaning through the faces and stories of people, professionals from the GasNet group.

"GasNet is an efficient, reliable and professional distributor of natural gas." This original slogan has been recently replaced by a comprehensive marketing strategy. Through specific stories of real people, we show that these words are also the daily life of GasNet.

Here is a specific example of a message in the form of recruitment advertising.

Indoor signs reflect company colours and pictograms created inline with the corporate identity. These pictograms are further supplemented by texts that indicate specific locations.Objects related to gas infrastructure presented as artefacts or sculptures, may be installed on the premises.For most markings, production from cut foil is preferred, in some places it can be supplemented with symbols composed of 3D material.

Outdoor signs offer a range of possible solutions. In general, we prefer those which give the logo a third dimension by actual layering of real material, instead of the mere effect of shadow through overlapping layers.